From the first accordion built in 1890 to the latest microchip created by the Generalmusic Research and Development Department, the story of the Company stands out for passion, entrepreneurial spirit and high skills.
Generalmusic today is an industrial enterprise capable of anticipating with great intuition the needs of its vast clientele, from the amateur to the world's best professionals of the musical sector. Today, Generalmusic is one of the few companies in the field of electronic pianos and keyboards (GEM) and sound system (LEM) production that designs and manufactures the analogue and digital technology itself, directly controlling every step of the process. In this context, particularly important collaborations have been established with Italy's most renowned Universities as Padua, Milan, Pisa, Bologna and Genova and with other International institutes for joint research projects. As of today, Generalmusic exports to more than 80 countries around the world.
Generalmusic's brand name GEM has always been synonymous for technological innovation in the field of electronic pianos and keyboards. Ever since the enormous success of the WS model, GEM has been inspiring both the professional and the aspiring artist, by applying innovative and revolutionary ideas to their instruments. There are many industry standards that have been created by GEM: take the high quality music libraries, which were developed thanks to the creative vision and drive of GEM. The revolution of this concept has resulted in the successful integration of multimedia information being received directly from the instrument. Essential parameters for musical performances like song lyrics, chords or melodies in music notation have become an integral part of the data controlled within the keyboard itself. The consumer now perceives all these GEM WX innovations as standard specification requirements for any quality product. GEM has also pushed the innovation boundaries by the integration of computer components ancillaries, such as hard disk technologies. This has given the musician even more freedom and control over his musical performance. Finally, in our Genesys keyboard, we were able to bring to market the first truly integrated multimedia workstation by incorporating, a cd-rom burner. This Industry 'revolution' represents an innovative leap towards the goal of a completely self-contained instrument for total creative and musical control.